![]() ![]() He did get response c eventually and the result was the wildly popular The Tao of Pooh. ![]() Whether Ben Hoff’s agent got either reaction aor b when his first book on the Tao was pitched, I am uncertain. Sometimes a book captures the zeitgeist despite the fact that the elevator pitch might make a decision maker either a) shrug the shoulders in indifference or b) dismiss the pitch as “won’t generate revenue” or “already done.” Of course, there might be the rare occasion when response c) “intriguing – let’s run some numbers” occurs. Because we all know, the meaning of life is how much money anyone’s actions are capable of generating. ![]() The Te of Piglet by Benjamin Hoff (image courtesy Goodreads)Īs I make my way through Anne Bronte’s The Tenant of Wildfell Hall (which has proven to be a slower read than I’d hoped), I offer here a review of one of the sort of books that proliferated beginning back in the 1980’s once the conglomerates got hold of publishing and began looking for “hits”: books that would find success through a clever writer’s ability to find “buzz.” That elusive quality called “buzz” has nothing to do with a book offering anything of value – it has everything to do with a book being able to capture cultural zeitgeist – and, as a result, generate big sales numbers. ![]()
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